In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of ...

After more than a decade, Tennessee announced it was returning to adidas as part of a 10-year contract. Through the agreement ...

Tennessee's new partnership with apparel brand adidas includes more than uniforms and shoe wear for Volunteers' athletics, it ...

Tennessee’s return to Adidas isn’t just a logo change — the potential $100 million deal includes NIL perks that could put the ...

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.

Tennessee will switch from Nike to Adidas in 2026, returning to the brand that has long-standing relationship with Lady Vols ...

Tennessee has agreed to an apparel deal and return to adidas as a partner, meaning the school is set to leave Nike as a ...

In the world of modern college football, the only thing that seems to matter to Division I programs is how much money they ...

Tennessee’s new adidas deal shows the latest weapon in recruiting and underlines how schools are finding more creative ways to get their athletes paid above board.

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

Tennessee athletic director Danny White penned a letter to Vols fans after the new 10-year deal with Adidas was announced Aug. 13.