资讯

Marketing Week10 小时
M&S appoint Andrew Hicks as food marketing director
The marketer joins Marks and Spencer after twenty years of marketing experience in Australia and South Africa, replacing ...
Marketing Week10 小时
Nike’s brand push sees marketing investment jump 15% but revenues continue to slump
Nike’s strategic pivot back to sport and brand marketing is beginning to show positive signs as its running division returns ...
Marketing Week11 小时
‘Experts in their field’: Netflix on embracing a culture of ‘context not control’
Forget hierarchical sign-offs from HQ, CMO Marian Lee explains Netflix’s local marketing teams are “empowered” to make ...