资讯

Marketing Week14 小时
M&S names marketing director for food
Andrew Hicks joins Marks & Spencer after 20 years working in Australia and South Africa, most recently at Woolworths Group.
Marketing Week14 小时
Nike’s brand push sees marketing investment jump 15% but revenues continue to slump
Nike’s strategic pivot back to sport and brand marketing is beginning to show positive signs as its running division returns ...
Marketing Week15 小时
‘Experts in their field’: Netflix on embracing a culture of ‘context not control’
Forget hierarchical sign-offs from HQ, CMO Marian Lee explains Netflix’s local marketing teams are “empowered” to make ...