The reactions from India’s marketing leaders range from intrigued to wary, with a healthy mix of “this could be magic” and ...

With over 4 million influencers in the country and marketers now spending nearly 40% of digital ad budgets on influencer ...

India and South Asia, Visa, explains how the brand is expanding its reach among digitally savvy, upwardly mobile Indians ...

BARC’s shift to weekly ratings from June 2025 is being welcomed by advertisers and planners, who say it allows faster ...

This complementary acquisition marks another step in expanding Unilever’s portfolio towards premium and high growth spaces ...

Content creator Akash Yadav accuses nutrition brand The Whole Truth of misleading labelling; founder Shashank Mehta responds ...

Aanchal Suri has been elevated to the role of Global Director of Marketing & Communications at Spectraforce. Suri shared the ...

The merged entity cannot engage in collusion or coordination to divert advertisers from media publishers based on political ...

In an interview with IMPACT, Dominic Proctor, who was then President of GroupM Global, spoke on how he banks on leadership, ...

Vikram Sakhuja, Group CEO, Media & OOH, Madison Communications, had worked with Dominic Proctor, the WPP veteran who passed ...

Lavani Agarwal has been appointed as Vice President, Head of Marketing and Communications, India & South Asia at Mastercard.

HCBS Developments has announced the appointment of Mohit Kalia as Senior Vice President - Sales and Marketing. With nearly 15 ...