Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with ...

What is Agentforce? Agentforce is essentially a platform layer in the Salesforce ecosystem. Agentforce bots are generative AI bots, but unlike popular genAI platforms like ChatGPT and Google Gemini, ...

MarTech is your source for CRM (customer relationship management) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the ...

Demographics. Gender distribution: TikTok’s user base is relatively balanced in gender, with 54% identifying as male and 45% identifying as female. Age distribution: While TikTok is popular among ...

Marketing often walks a fine line between persuasion and manipulation. Some critics even say it’s all manipulation, no persuasion! I’ve always championed ethical strategies and tactics that use ...

Dave is the CMO at Terakeet, the Fortune 500's preferred enterprise partner for strengthening brand and consumer connections. Bringing his extensive experience working with some of the world’s largest ...

MarTech is your source for content management (CMS) content. You’ll find various up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help ...

The chart. Here’s a chart (shared by Juan González Villa on X) of OpenAI’s projection of rising revenues that includes “new products (including free user monetization).”Yes, that means ads: Why we ...

Using surveys from the last six months, we’ve added a section on AI adoption in marketing and updated the section on marketers’ attitudes.. There is a lot of talk about AI’s impact on digital ...

See examples of martech stacks here, here and here.. Number of martech software applications growing rapidly. The Marketing Technology Landscape, published by chiefmartec.com and its editor Scott ...

Customer expectations are rising. Marketing technology -- martech -- is the key to meeting and exceeding those demands. Analytics and attribution, marketing execution, user experience, data management ...

Thanks in part to its 2024 IPO, the social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years, ...