Selena Gomez’s Rare Beauty is no stranger to creating major buzz (and clearing the Sephora shelves) with fresh launches — and ...

Selena Gomez's Rare Beauty just dropped a vanilla and caramel-scented Eau de Parfum and perfume layering balms. Here's how you can buy the product.

Three scratch-and-sniff billboards for Selena Gomez’s Rare Beauty have been installed in Manhattan. When passersby agitate ...

Selena Gomez is ushering in a new era for Rare Beauty with a perfume campaign that features the "Calm Down" singer posing in ...

Selena Gomez shared two makeup-free selfies on Instagram. The "Calm Down" singer has had a busy summer thanks to Only Murders ...

Fall is officially on its way, and this is your *only* chance to score $350 worth of beauty essentials from Rare Beauty, ...

Singer and actor Selena Gomez's brand Rare Beauty has just debuted its first ever perfume, and it's already getting high ...

Rare Beauty is at it again, releasing game-changing products in a market that feels hard to innovate in like there Soft Pinch ...

She talks fragrance personalization, wearing the scent to work and how Benny loves it (and smells really good) ...

A stigma still lies heavily over mental health topics, though, and in just four years, Selena Gomez’s brand Rare Beauty has built its reputation on destigmatizing that sector of reality.