Two of Colorado’s biggest names are participating in a new NIL campaign. Offensive lineman Jordan Seaton and quarterback ...

For recruits with their eyes on the future, the choice is clear. The short-term allure of NIL is tempting, but the long-term ...

NCAA settlement, direct payments from schools to student-athletes started going out on that date, with Utah men’s basketball ...

Some doubted Clemson could keep up in college football’s new era — top recruits say the program’s approach is exactly why ...

Because if college athletes can cash in, they might as well do it with laser tag, beef jerky, and vintage shillelaghs.

Colorado Buffaloes quarterback Julian 'JuJu' Lewis is entering his freshman season with the program. There is much excitement ...

West Virginia became the 44th state to legalize NIL for youth athletes. The policy officially went into effect August 8.

Reed's partnership with ENG Aviation goes beyond traditional endorsements. The Aggie quarterback will use his platform to ...

Bryce Slay becomes one of the first major NIL deals to come out of a Charlotte high school and a legacy player at Marshall ...

In a world where college athletes are now receiving benefits for their name, image and likeness, it’s time for middle and ...

West Virginia has become the latest state to approve legislation for amateur athletes to receive compensation for their Name, ...

Hammock warns players to focus on life lessons, not just quick money, as the transfer portal reshapes the game.