Prime's debut NASCAR broadcasts — the Cup Series' first with a streaming service — were well received by the sport's fans and ...

Prime Video exceeded expectations for many within the NASCAR industry, including NASCAR itself, in terms of audience figures.

The numbers are in for NASCAR’s five-race stretch on Amazon’s Prime Video, and they look encouraging overall. According to a ...

NASCAR and Prime made it official in November 2023, and the world of streaming presented NASCAR with the opportunity to ...

The NASCAR on TNT broadcast made its debut last night. The Atlanta race delivered and so did the overall production. TNT had ...

Prime Video averaged 2.16 million for its five NASCAR Cup Series races. This was the first season the streaming service ...

NASCAR’s streaming test on Amazon Prime drew highs, lows, and debate—was it progress or a risky gamble for tradition?

The curtain fell on Amazon Prime Video’s five-race NASCAR Cup Series broadcast slate with a rain-delayed and news-disrupted ...

Prime Video completed its first exclusive season of NASCAR Cup Series coverage, averaging 2.16 million ... Read More ...

Will NASCAR's playoffs finally get 16 winners? Maybe. Is Dale Earnhardt Jr. just a warm body? Will grandpa watch again since ...

Signed in late 2023, NASCAR's new media rights deal, worth a reported $7.7 billion over seven years, marked a seismic shift. For the first time, streaming giant Amazon Prime Video was given exclusive ...