The music powerhouse and now men's creative director for Louis Vuitton staged a show that played it safe, offering styles to be mixed and matched.

Louis Vuitton's new men's line, with neutral tones and simple silhouettes, swapped spectacle "for clarity and purpose," a luxury professor told BI.

The birds scattered in every direction as the first drumbeat thundered across the plaza outside Paris’s Centre Pompidou, heralding the start of Pharrell Williams’ latest Louis Vuitton spectacle.