LOS ANGELES — The Los Angeles Olympics will be sporting a first. The organizers of the 2028 event will be selling naming ...

LA28 unveiled two new Paralympic emblems to mark three years out from the first Los Angeles Paralympic Games.

From Thuc Nhi Nguyen: As LeBron James enters his record-setting 23rd NBA season and superstar Luka Doncic returns for his ...

For the first time, Olympics will allow corporate sponsors to buy naming rights. Comcast Squash Center at Universal Studios ...

Organizers of the Los Angeles 2028 Olympics will sell naming rights for some competition venues to "unlock an additional ...

With the 2028 Olympics on the horizon, the City of L.A. is determined to ensure proper sun shelter for the influx of athletes ...

During the 2028 Summer Games in Los Angeles, venues will be able to display the names of corporate sponsors for the first ...

LA28 Organizers said it's the first time in Olympic and Paralympic Games that such a bid has been undertaken, and it's part ...

Venues for the 2028 Olympics and Paralympics will be permitted to sell naming rights, a first in the Games' storied history.