In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of ...

After a decade with Nike, Tennessee is preparing to return to its former apparel partner. The school agreed to a lucrative 10 ...

After more than a decade, Tennessee announced it was returning to adidas as part of a 10-year contract. Through the agreement ...

Tennessee's new partnership with apparel brand adidas includes more than uniforms and shoe wear for Volunteers' athletics, it ...

Tennessee’s return to Adidas isn’t just a logo change — the potential $100 million deal includes NIL perks that could put the ...

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

Tennessee will switch from Nike to Adidas in 2026, returning to the brand that has long-standing relationship with Lady Vols ...

In the world of modern college football, the only thing that seems to matter to Division I programs is how much money they ...

The Tennessee Volunteers finished the summer hot on the recruiting trail. They are looking to continue the momentum by gaining a commitment for one of the best RB's in the 2026 recruiting cycle.

Tennessee has agreed to an apparel deal and return to adidas as a partner, meaning the school is set to leave Nike as a ...

Tennessee football will switch from Nike back to Adidas in 2026, marking its first apparel change in over a decade.