Effective messaging is paramount for hospitals and healthcare systems to connect with local communities. In 2024 alone, a remarkable $1.27 billion was poured into hospital advertising, with more than ...

Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing measurement and ...

Nielsen, a global leader in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros. Discovery), have today announced the extension of ...

FAST Services Continue to Grow as PlutoTV, Roku Channel and Tubi Combine for 5.7% of TV Viewing in May NEW YORK – June 17, ...

Running a small to medium business means you need to be nimble. Make every marketing dollar count by understanding the market before you invest in media. Discover how leading brands in Southeast Asia ...

Level up your strategy with key local travel habits. Nielsen’s Scarborough Industry Report provides crucial insights across U.S. markets, revealing unique consumer preferences for airlines, car ...

Nielsen, a global leader in audience measurement, data, and analytics, has today announced the addition of Connected TV (CTV) coverage into its market-leading Ad Intel product. This further cements ...

During May, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the ...

May 2025 was a month packed with events that captivated viewers, from the presidential campaign in Poland to the ...

Within The Gauge, “other” includes all other TV usage that does not fall into the broadcast, cable or streaming categories. This primarily includes all other tuning (unmeasured sources), unmeasured ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

Streaming grabs 36.4% of total TV viewing; Roku Channel enters with 1.1% of TV usage. Editor’s note: We have implemented a methodology change that credits the viewing to streaming originals (as ...