美国的消费者人口结构正在迅速发生变化。您需要了解当地的消费者是谁，以及他们的独特行为和动机。尼尔森斯卡伯勒的消费者洞察力为您提供了解当今不断变化的消费者所需的详细信息，无论他们身处哪个市场或行业。

您是否全面了解自己和竞争对手的广告在世界各地的表现？ 根据尼尔森发布的《2024 年度营销报告》，72% 的全球营销人员预计未来一年的广告预算将会增加。但是，更多的媒体支出意味着在本已竞争激烈的媒体环境中更激烈的 ...

FAST Services Continue to Grow as PlutoTV, Roku Channel and Tubi Combine for 5.7% of TV Viewing in May NEW YORK – June 17, ...

Effective messaging is paramount for hospitals and healthcare systems to connect with local communities. In 2024 alone, a remarkable $1.27 billion was poured into hospital advertising, with more than ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

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New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the key to gaining ...

During May, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the ...

May 2025 was a month packed with events that captivated viewers, from the presidential campaign in Poland to the ...

Nielsen, a global leader in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros. Discovery), have today announced the extension of ...

Media is growing the game for new formats and global sports. Fans 50 and older who use streaming to watch sports grew 21% in two years. Media is growing engagement and opening opportunities for new ...