From Cannes Lions, our editorial team discusses the mix of perspectives on the ad industry’s application of AI.

Charlotte Maines, Head of Fire TV, Alexa, and Tablets at Amazon, joins AdExchanger to discuss how AI is revolutionizing ...

Dappier ensures that chatbot responses using Benzinga’s data link back to the original source, and it also shares ad revenue ...

But publishers have more power than they think to authenticate their audiences – they’ve just gotta learn how to wield it.

Expect more ad agency holdco consolidation in the next year; people are starting to talk like ChatGPT; inside the weirdness ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

What’s holding back progress in cross-media measurement?  Akhil Parekh, Chief Product Officer at Nielsen, explains what needs ...

Ad budgets are shrinking, media is increasingly more fragmented, and advertisers face mounting pressure to stay competitive ...

there’s something about travel commercials that always make me want to pack up and go to whatever fun new location they’re ...

Despite economic uncertainty and the continued slowdown of traditional media’s growth, global advertising revenue is still ...

Roku and Amazon jointly announced a partnership that will reportedly result in the “largest authenticated TV footprint” in ...