What is Agentforce? Agentforce is essentially a platform layer in the Salesforce ecosystem. Agentforce bots are generative AI bots, but unlike popular genAI platforms like ChatGPT and Google Gemini, ...

AI has replaced the Metaverse as Mark Zuckerberg’s fever dreams. Now, instead of a dazzling future where people wearing uncomfortable glasses spend their lives in virtual reality, he sees a dazzling ...

MarTech is your source for CRM (customer relationship management) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the ...

Demographics. Gender distribution: TikTok’s user base is relatively balanced in gender, with 54% identifying as male and 45% identifying as female. Age distribution: While TikTok is popular among ...

Please note that your conversations will be recorded. I am trained on the MarTech.org archives, ask me anything! Ask me to help you with a planning problem. Ask me to help create or review a job ...

Steve is currently the CEO & founder at twelfth, a boutique marketing agency that specializes in GTM growth and demand generation. Prior to founding twelfth, Steve held several marketing leadership ...

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. When measured by conversion rate, the average AI search visitor (tracked to a non-Google search ...

The rise. CDP revenues passed $5 billion in 2023, with forecasts pointing to a 5.5 times growth over the next five years.Demand was sky-high. But expectations weren’t just high — they were expansive.

There’s a troubling trend in boardrooms worldwide. As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as ...

As marketing teams rush to adopt AI and automation, many overlook a critical foundation: governance. Without clear ethical guidelines and accountability measures, even the most advanced tools can ...

Dig deeper: 3 ways to get more from your paid social ad spend TransUnion’s analysis evaluated 26 targeting attributes across six distinct categories—such as age, income, presence of children and ...

Welcome to Playbook Broken, where outdated marketing tactics are left behind. In this episode, we’re going to meet Matthew Kay, the new head of Search for ActiveCampaign and co-founder of the Tech SEO ...