The ad agency behind Astronomer’s recent video featuring Gwyneth Paltrow is Maximum Effort. On July 28, the agency shared an ...

What began as a reputational crisis for data platform Astronomer ended in a masterclass in crisis marketing. A viral “kiss cam” incident involving top executives was swiftly reframed through a Gwyneth ...

Even after Blake Lively’s legal team withdrew a string of controversial subpoenas sent to small content creators, there’s ...

Pete DeJoy also thanked the team at Maximum Effort for their remarkable work with their "very temporary" spokesperson.

Ryan Reynolds deserves some credit for helping Astronomer address the Coldplay kiss cam scandal. Days after Gwyneth Paltrow ...

In a viral twist worthy of a movie plot, tech firm Astronomer found itself at the centre of Coldplay’s infamous “kiss cam” ...

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.

Astronomer CEO Pete DeJjoy in his latest message revealed that they not only roped in Gwyneth Paltrow but also actor Ryan ...

Paltrow has gotten in on the joke in the wake of the now viral kiss cam moment at a Coldplay concert in Boston, where former ...

Astronomer, the tech company that employed the CEO and head of HR caught in a clandestine clinch at a Coldplay concert recently, is capitalising on its unlikely sudden fame by bringing in Gwyneth ...

Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ...

Hollywood stars help IT firm stung by Coldplay concert PR crisis.