LOS ANGELES — The Los Angeles Olympics will be sporting a first. The organizers of the 2028 event will be selling naming ...

The Olympic Games are one of the most-watched sporting events in the world, a stage where athletes chase their lifelong dream ...

Venues for the 2028 Olympics and Paralympics will be permitted to sell naming rights, a first in the Games' storied history.

LA28 unveiled two new Paralympic emblems to mark three years out from the first Los Angeles Paralympic Games.

LA28 Organizers said it's the first time in Olympic and Paralympic Games that such a bid has been undertaken, and it's part ...

The pilot program, developed with the International Olympic Committee (IOC), will let qualifying LA28 partners retain existing venue names during the Games.

The Los Angeles Organizing Committee for the 2028 Olympic and Paralympic Games announced a strategic move to sell naming rights to various venues.

Organizers of the Los Angeles 2028 Olympics will sell naming rights for some competition venues to "unlock an additional ...

For the first time, Olympics will allow corporate sponsors to buy naming rights. Comcast Squash Center at Universal Studios ...

The former racing driver talks to Olympics.com about setting his sights on qualifying for paratriathlon at LA28 as his next ...

Organizers of the Los Angeles 2028 Olympics will sell naming rights for some competition venues to "unlock an additional ...