A tabletop robot that serves as a virtual companion, targeted for 2027, is the centerpiece of the AI strategy.

Apple Inc. is reportedly planning to enter the home robotics market as part of plans to introduce a range of new devices in the coming years as the once great innovator continues to fall behind in areas such as artificial intelligence.

Now, Bloomberg says the robot "will feature a lifelike version of Siri and the ability to engage with users throughout the day." It reportedly resembles an iPad mounted on a movab