您是否全面了解自己和竞争对手的广告在世界各地的表现？ 根据尼尔森发布的《2024 年度营销报告》，72% 的全球营销人员预计未来一年的广告预算将会增加。但是，更多的媒体支出意味着在本已竞争激烈的媒体环境中更激烈的 ...

美国的消费者人口结构正在迅速发生变化。您需要了解当地的消费者是谁，以及他们的独特行为和动机。尼尔森斯卡伯勒的消费者洞察力为您提供了解当今不断变化的消费者所需的详细信息，无论他们身处哪个市场或行业。

FAST Services Continue to Grow as PlutoTV, Roku Channel and Tubi Combine for 5.7% of TV Viewing in May NEW YORK – June 17, ...

A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch.

Als weltweit führendes Unternehmen in den Bereichen Audience Insights, Daten und Analysen gestaltet Nielsen die Zukunft der Medien durch die genaue Messung dessen, was Menschen hören und sehen.

The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data is derived from a subset of Streaming Meter-enabled TV households ...

Media is growing the game for new formats and global sports. Fans 50 and older who use streaming to watch sports grew 21% in two years. Media is growing engagement and opening opportunities for new ...

Contact us. Find the right solution for your business. In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences ...

Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing measurement and ...

New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the key to gaining ...

During May, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the ...