在 2025 年获得战略优势。了解全球营销趋势，平衡品牌与绩效，并利用数据驱动的洞察力全面衡量媒体。 精准驾驭电视市场。研究观众在主要电视传播平台上的收视行为... 媒体碎片化造成受众分散。了解如何通过所有渠道吸引 ...

The Advertising Media Spend Report – H1 2024 Get a clear view of the competitive advertising landscape to invest and optimize your media investments with confidence.

Gain accurate insights into national and local TV viewership to drive smarter media decisions with Nielsen's television ...

The world of sports is expanding, and a number of factors are shaking up the game. Increased globalization, diversifying fandoms and changes in media consumption are creating passionate fans who are ...

This guide will help FAST channels prepare for the future, when search and discovery features within individual services mature.

Black America continues to diversify, and media will need to evolve to stay relevant for this media-hungry audience with a global influence on trends and culture.

2024 Diverse Intelligence Series Fanáticos: Nielsen’s playbook on Hispanic media consumption and sports engagement Hispanics aren’t just watching the game, they’re changing it. This report provides ...

2024 Diverse Intelligence Series Reaching Asian American Audiences Understanding Asian influence and media consumption The Asian American, Native Hawaiian and Pacific Islanders (AANHPI) are a valuable ...

Sebagai pemimpin global dalam wawasan, data, dan analisis audiens, Nielsen membentuk masa depan media dengan pengukuran yang akurat atas apa yang didengarkan dan ditonton oleh orang-orang.

The Record provides a quarterly analysis of audio listening behaviors across the total radio universe. The charts represent ...

Nielsen, a global leader in audience measurement, data, and analytics, today announced a new collaboration with premier podcast research firm Edison Research, to launch Nielsen Podcast Fusion powered ...

2025 Diverse Intelligence Series Engaging Black audiences Black America continues to grow, and the outsized impact of their cultural and economic influence cannot be ignored or taken for granted.