From Carlsberg’s new CMO doubling down on its brand line to Prime’s profit falling drastically, it’s been a busy week. Here ...

Nike’s strategic pivot back to sport and brand marketing is beginning to show positive signs as its running division returns ...

The marketer joins Marks and Spencer after twenty years of marketing experience in Australia and South Africa, replacing ...

Forget hierarchical sign-offs from HQ, CMO Marian Lee explains Netflix’s local marketing teams are “empowered” to make ...

As leaked government plans suggest an alcohol ad ban is on the cards, a YouGov poll suggests the majority support further ...

Simon Michaelides has been named ISBA’s new director general, taking over from predecessor Phil Smith who held the role for ...

Measuring return on investment may not always be a priority for marketers, but it remains the most important success metric ...

By identifying manufacturing efficiencies, brands and their supply chains can improve customer experience for all - which ...

Moonpig plans to keep the marketing “drumbeat” going by becoming “more creative”, as the focus on brand partnerships, social ...

While broadcast viewership is down 13%, women’s sport’s growth on social platforms such as TikTok and YouTube suggests a ...

The Language of Effectiveness 2025 report In 2025, marketers are juggling the twin imperatives of delivering immediate sales ...

Global banking platform Wise has grown steadily in recent years, and it is now turning attention to its B2B arm as it looks to realise its next stage of growth. The brand currently moves about 5% of ...