What is Agentforce? Agentforce is essentially a platform layer in the Salesforce ecosystem. Agentforce bots are generative AI bots, but unlike popular genAI platforms like ChatGPT and Google Gemini, ...

MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest ...

MarTech is your source for B2B marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you ...

Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with ...

We’ve updated our page on RCS with news that Google might be preparing invitations for non-RCS users to enable the technology.. By adding support for RCS (rich communication services) to iPhones with ...

Demographics. Gender distribution: TikTok’s user base is relatively balanced in gender, with 54% identifying as male and 45% identifying as female. Age distribution: While TikTok is popular among ...

Marketing often walks a fine line between persuasion and manipulation. Some critics even say it’s all manipulation, no persuasion! I’ve always championed ethical strategies and tactics that use ...

Discover how personalization can revolutionize your e-commerce business. Attend Personalization at Scale: A Blueprint for Global Success and learn from the success of Le Col, a premium cycling apparel ...

Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note: We ...

Discover cutting-edge technologies, solutions, and tools that can help you achieve your organizational goals -- online at MarTech.

These comprehensive research reports will help you evaluate, select, purchase, and implement key marketing technology software and solutions.

Each participant essentially provides their own customer data to the data clean room. The DCR then typically uses advanced algorithms to find matches between participants’ data and then supplements ...