Nike has announced a delay in the launch of its women's activewear brand, NikeSKIMS, in partnership with Kim Kardashian's ...

Prasar Bharati has partnered with Shucae Films OTT to enhance its digital content offerings. This collaboration will bring ...

Explore why more celebrities, including Donald Trump Jr. and actors like Jason Bateman, are launching mobile phone services, ...

Sony Pictures Networks India (SPNI) has appointed Mukund Acharya as its new Chief Technology Officer to lead digital ...

OpenAI is terminating its collaboration with Scale AI just days after Meta Platforms invested heavily in the startup, raising ...

Elon Musk's xAI is facing unprecedented challenges as it burns through $1 billion a month while struggling to generate ...

Amazon is set to produce up to 10,000 robotaxis annually at its new Zoox factory, aiming to challenge Waymo's dominance in ...

Netflix and TF1, a French television group, have a new agreement. This deal includes livestreaming and on-demand content. It ...

Tata Consumer Products is leveraging artificial intelligence to enhance precision and speed across its operations, driving ...

The European Commission finds AliExpress in breach of EU regulations regarding illegal product sales, risking hefty fines ...

Latest stories by Varun Markande. Varun Markande writes for ETBrandEquity.com and gives views & updates on the Indian Marketing & Advertising industry.

This article explores the importance of mastering performance marketing and programmatic media, offering insights on how marketers can effectively leverage these tools for better ad spend efficiency ...