Rare Beauty is at it again, releasing game-changing products in a market that feels hard to innovate in like there Soft Pinch ...

Selena Gomez’s Rare Beauty is no stranger to creating major buzz (and clearing the Sephora shelves) with fresh launches — and ...

Selena Gomez is ushering in a new era for Rare Beauty with a perfume campaign that features the "Calm Down" singer posing in ...

Three scratch-and-sniff billboards for Selena Gomez’s Rare Beauty have been installed in Manhattan. When passersby agitate ...

Rare Beauty, the make-up brand from former Disney star Selena Gomez, has just released its first ever fragrance, and shoppers ...

Sweet date nights are anything but rare for the couple, who joined forces to promote Selena’s new fragrance with a baking ...

Selena Gomez shared two makeup-free selfies on Instagram. The "Calm Down" singer has had a busy summer thanks to Only Murders ...

Retailing for $75 at Sephora, the Selena Gomez-backed brand launched Rare Eau de Parfum, a dreamy vanilla and caramel ...

She talks fragrance personalization, wearing the scent to work and how Benny loves it (and smells really good) ...