Today Larry Page and Sergey Brin, the founders of Google, are proud to announce that Google Inc. will now be Alphabet Inc. and that this transition will concern more than just a change of name.

The goal isn’t to make Alphabet a consumer brand, Page said. Google is adopting this structure in order to make clearer the difference between its main business and longer-term endeavors.

Google announced in August that it planned to blow up its corporate structure by forming a new parent company called Alphabet to allow its different businesses to operate independently and move ...

Google announced a new corporate operating structure, creating a new company, Alphabet, that will count the Internet giant as a subsidiary. 0 seconds of 27 secondsVolume 0% ...

Google has announced a massive organisational overhaul: The search giant will now be controlled by Alphabet, a newly created parent company. Meanwhile, many of Google's projects less related to ...

Tech giant Google is restructuring. A newly created holding company called Alphabet will now be the umbrella for its core business of Internet searching -- still called Google -- as well as other ...

There's a new Google named Alphabet, but the old Google is still Google . Confusing yes, but the company is counting on its new structure painting a clearer picture for investors.

"Heck, Google itself lost money for years before it went public," he said. Whether ventures thrive or flop, Dawson said, the new structure leaves Google poised for either course of action.

In terms of which share class is the better investment, there really is no meaningful difference from a performance ...

‘Not a Conventional Company’: Google CEO Larry Page Outlines Alphabet’s Structure By Brian R. Fitzgerald Updated Aug. 10, 2015 5:27 pm ET Share ...

By Julia Love and Yasmeen Abutaleb August 12, 201512:48 AM UTCUpdated ago ...