Schmidt Automotive reports that Tesla has endured six year-on-year losses in quarterly new registration volumes across Western Europe, and is now staring down a seventh. Tesla’s share of the EV market shrank across the region to 7.2 percent in May, down from the 12.6 percent share it had in May 2024.

European consumers are making a clear statement. Learn how anti-Musk sentiment and a flood of new, affordable rivals are pushing Tesla's sales downward across the continent, signaling a major market shift.

Sales have plunged amid dislike of the company’s boss - but it’s not local carmakers who are benefiting from the dramatic shift.