Why BetUS asked people to name basketball-playing rats after their toxic exes By Eric Berger, June 02, 2025 Will Hobson, VP of PR at Rise at Seven, shared the strategy behind the campaign as well as ...

Is the “C” in C-suite actually short for “canine”? Zesty Paws, a pet supplement brand, has introduced its first chief taste ...

Scroll down for a list of all the finalists for the 2021 PRWeek US Awards. Click here for more information! Best in Arts, Entertainment, Sports & Media. Coors Light and ICF Next Suckers for Brew; ...

Deep Dive: Internal comms - more than a monthly newsletter. Once a little regarded part of the business, internal comms is fast becoming a key part of brand strategy as companies realise that how you ...

‘They fired all FDA communicators from top to bottom’: HHS comms decimated in employee purge. Hundreds of comms roles were eliminated across FDA’s specialized centers this week, including all of the ...

Eight in 10 consumers say they're more loyal to purpose-driven brands: Cone. Cone and Porter Novelli surveyed more than 1,000 Americans this spring on their attitudes about purpose-driven companies.

Merriam-Webster, Netflix, Duolingo and two other brands had clever responses to the streaming giant’s viral marketing campaign. The tech-focused healthcare specialist agency will stay in a “preferred ...

‘Smells like opportunity’: Analysts, industry leaders on WPP CEO Mark Read’s exit. Execs from rival holding companies, independent firms and advisory shops share their thoughts on WPP’s leadership ...

The tennis star's forthrightness is a case study in proper reputation management. It's a stunningly bold and mature handling of the crisis, especially considering her youth. Maria Sharapova in 2014.

Breakfast Briefing: 5 things for PR pros to know on Thursday morning. Executives at Cannes absorb disappointing showing in PR Lions; Pride in PR: Damaryan Benton; American Egg Board takes another ...

Popular content creators, such as Instagram comedian De’Marcus Shawn, who jokes about moms on FaceTime, or brands like Levi’s that hyperfocus on the hardships and achievements of iconic designers such ...

Tesla has dissolved its PR department — the first time an automaker has done so, according to a report. Essentially every employee who used to work in the electric car maker's PR office has either ...