MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest ...

MarTech is your source for B2B marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you ...

We’ve updated our page on RCS with news from Infobip on the availability of RCS across all four major U.S. mobile carriers.. By adding support for RCS (rich communication services) to iPhones with its ...

Demographics. Gender distribution: TikTok’s user base is relatively balanced in gender, with 54% identifying as male and 45% identifying as female. Age distribution: While TikTok is popular among ...

Marketing often walks a fine line between persuasion and manipulation. Some critics even say it’s all manipulation, no persuasion! I’ve always championed ethical strategies and tactics that use ...

Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note: We ...

Discover cutting-edge technologies, solutions, and tools that can help you achieve your organizational goals -- online at MarTech.

MarTech is your source for CRM (customer relationship management) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the ...

These comprehensive research reports will help you evaluate, select, purchase, and implement key marketing technology software and solutions.

Each participant essentially provides their own customer data to the data clean room. The DCR then typically uses advanced algorithms to find matches between participants’ data and then supplements ...

Generative engine optimization: What you need to know GEO is optimizing your website’s content to boost its visibility in AI-driven search engines, like SEO does for text-based search.

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — ...