Rare Beauty is at it again, releasing game-changing products in a market that feels hard to innovate in like there Soft Pinch ...

Selena Gomez’s Rare Beauty is no stranger to creating major buzz (and clearing the Sephora shelves) with fresh launches — and ...

A new perfume launch from Rare Beauty stands out with a sleek, ergonomically designed bottle and a memorable blend of caramel, pistachio and pink pepper ...

Retailing for $75 at Sephora, the Selena Gomez-backed brand launched Rare Eau de Parfum, a dreamy vanilla and caramel fragrance sure to titillate the senses. This warm offering comes in a gilded ...

The Hustle Welcome to Byrdie's series, The Hustle. We're profiling diverse, interesting women and woman-aligned folks in the beauty and wellness industries who are usually behind the scenes. From the ...

In this week's Java with Jamie, Elyse Cohen, VP of Social Impact and Inclusion, shows us how the company is committed to mental health support and awareness for all.

Rare Beauty is growing its marketing muscle with its first global marketing effort. The brand, launched in 2020, is already a success and helped usher its founder, Selena Gomez, to billionaire ...

Selena Gomez’s beauty brand is one of the rare celebrity lines that live up to the hype, and the new Kind Words lipstick is no exception. Daisy Maldonado Contributor Published Aug. 17 2022 5 ...