The brand’s first beauty line launches with a provocative choice: a rock star German industrial designer more heavy metal than hushed hues.

The “ lipstick index ”— aka the idea that people will splurge on small luxuries when big ones feel out of reach — is alive and well, and Louis Vuitton just made it official. On August 25, the famed fashion house will launch its first-ever makeup line, featuring lipsticks stamped with the LV monogram.

Let’s talk money. Each lipstick or balm in the collection costs ₹13,300 (USD $160), while the eyeshadow palettes are a cool ₹20,800 (USD $250). For refills? You’re still looking at ₹5,700 for lips and ₹7,650 for eyes.