So if you’re ready to turn your back on the low-quality audio you TV’s built-in speakers are providing you, you can upgrade to the Fire TV soundbar for the low price of $120 over at Amazon. That’s a 29% discount from its standard price of $85.

The tradition of Amazon Prime Day started a decade ago with the inaugural event held on July 15, 2015 to coincide with Amazon's 20th anniversary. Since then, it has expanded to include more days, more countries and more fanfare — offering deals on everything from vacuum cleaners to dresses to AirPod Pro earbuds.

Amazon’s hidden fashion page is packed with early Prime Day deals — including shoes, jeans, and jackets for up to 80% off.