Here's how you can use Python and some very basic Excel functions to build your SEO traffic goals. Roadmapping season is upon us and, if you’re an in-house SEO like me, that means it’s time to ...

Using Python To Compare SERPs The overall principle is to compare the SERPs before and after the core update, which will give us some clues as to what’s going on. We’ll start by importing our ...

Quick traffic analysis using the Python script below Utilizing Google Colab or running the Python script locally allows you to combine your sitemap and publish dates with traffic data from tools ...

This is the first part of a three-part series. In part two, we will manually group the pages using regular expressions and in part three we will group them automatically using machine learning ...

Still using Excel for your data analysis? Learn how to leverage Python so you can work with larger datasets and automate repetitive tasks.

1. Python requests We’ll use the requests library which simplifies web scraping, to send an HTTP HEAD request to each URL in our Google Analytics data set, and if it returns a 3xx redirect, we’ll ...