Alaska Air Group Inc. debuted a new loyalty program that will let members choose from three options to earn award points, the ...

To sweeten the deal, Alaska is expanding partnerships beyond flying. Members can now earn points on Lyft rides, hotel ...

Alaska and Hawaiian Airlines are now offering a new combined loyalty program with free inflight Wi-Fi for all members.

A laska Airlines and Hawaiian Airlines have launched a joint loyalty program called Atmos Rewards and introduced a new ...

Alaska Airlines said Starlink internet would be free for all loyalty members, as it doubles down on a key customer segment.

Unlike many of its rivals, Alaska Airlines is giving members of its new loyalty program a choice on how they earn rewards points.

In what Alaska calls an industry first, flyers starting later next year will choose from one of three options to earn points ...

Beginning August 25th through August 29th, SkyMiles members and Delta employees can vote using the Fly Delta App for one of ...

The new Atmos Rewards Summit card boasts a long list of valuable perks, including a new and highly versatile Global Companion ...

Alaska Airlines has unveiled a raft of new benefits alongside Hawaiian Airlines, such as a combined loyalty program and ...

A lot of us have countless plastic tabs with barcodes hanging off our key rings and supermarket and pharmacy apps on our ...

An Accenture study finds that the perceived value of loyalty schemes is dwindling among consumers. AI could help hotels turn ...