When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Actress Sydney Sweeney has dominated headlines in recent weeks amid her partnership with American Eagle, which has emerged as ...

While online backlash to American Eagle’s Sydney Sweeney ad has cooled, new data from Pass_by suggests the impact may still ...

They were almost paralyzed by their body positivity movement and were cautious about coming across too sexy,” according to retail analyst Gabriella Santaniello, who heads up A-Line Partners.

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Actress Sydney Sweeney recently documented a night out with friends on Instagram, offering fans a glimpse into her social life. The Euphoria star attended a crowded venue, distri ...

American Eagle’s campaign features Sweeney in denim, standing beside a billboard that reads “Sydney Sweeney Has Great Genes" ...

Dr. Phil has blasted the outrage over Sydney Sweeney's controversial new American Eagle ads, and he plans to buy the brand's ...

Sydney Sweeney’s brother, Trent Sweeney, isn’t fazed by the backlash to her American Eagle campaign ad. Trent, who is in the ...

Lizzo works fast! The singer already has a song ready, poking fun at Sydney Sweeney's controversial American Eagle ad: 'Bitch ...

Fast-forward four decades, and Sydney Sweeney is pulling the same trick—but with a fresh twist. Her American Eagle ads—which ...

Sydney Sweeney's brother, Trent, poked fun at her controversial American Eagle campaign. The actress' brother, who is in the ...